Dutch Packaging Design

An entirely new brand called ‘Via Organica’ launched a complete new range of organic pet food. Focus of Via Organica is primarily on the Dutch retail channel and secondly the Bio-supermarkets. Stepfive created a new packaging design with a fresh and modern illustrative look. There are several strong color variations for each different categorie and every one of them has its own typical illustration. For now Via Organica only involves organic chicken food, the next step will be food for all kind of pets.

Packaging design always had to look slick on the shelves, be functional, protective and attractive, not too heavy and most important: at a prominent place in stores, dying to be bought. But what remains from all of this when we’re shopping online? Do we choose only the products nowadays, or is there still an important role left for packaging design?
Shikatani Lacroix’ Design Lounge did an interesting study on this theme.
Want to know the answers? Go here.