Dutch Packaging Design

It’s that time of the year again. And as we’re used to, we like to thank our clients and other relations with a special gift for the successful cooperation this past year.
This years theme is ‘All the Best!’ (‘Het Beste’ in Dutch). Not only because the wine, a Domiziano Negroamaro del Salento, is best judged by a professional specialist journal, but also because we launched our renewed website this week. You can find all the best of our latest and past projects with our clients over there.
Stepfive Communication & Design wishes you All The Best for 2012!

An entirely new brand called ‘Via Organica’ launched a complete new range of organic pet food. Focus of Via Organica is primarily on the Dutch retail channel and secondly the Bio-supermarkets. Stepfive created a new packaging design with a fresh and modern illustrative look. There are several strong color variations for each different categorie and every one of them has its own typical illustration. For now Via Organica only involves organic chicken food, the next step will be food for all kind of pets.

Food companies have five years to implement the mandatory nutrition labelling rules of the European Union’s Food Information to Consumers Regulation published today, said international policy experts EAS (Strategic advice on nutritional products).
Xavier Lavigne, Food Law Manager at EAS, said that the clock starts ticking towards the five-year deadline for nutrition labelling requirements from 20 days after publication, therefore from 13 December 2011.
”The regulation introduces a minimum font size of 1.2mm for all mandatory label information, and 0.9mm for products whose packaging has a largest surface of less than 80cm2.”
More information on the EAS website.