Dutch Packaging Design

Stepfive created the packaging design for a range of high quality burgers for Aldi. Each different burger is packed in a luxurious box with eight sides and has its own specific colour setting. Classy and trendy design for premium quality meat.

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Stepfive heeft voor Aldi het packaging design gecreëerd voor een range burgers van hoge kwaliteit. De verschillende soorten burgers zijn verpakt in een luxueus doosje met acht zijden en hebben elk hun eigen kleurcodering. Stijlvol en trendy design voor premium kwaliteit vlees.

Cobourg bacon for private label Classico packed in a stylish and reclosable freshpack. The free shaped window gives a peek of de the product inside. A serving suggestion with tasteful food visual is printed on the front.
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Cobourg ham voor het private label Classico is verpakt in een stijlvolle, hersluitbare freshpack. Het venster heeft een vrije vorm en biedt zicht op het product. Een serveersuggestie met smakelijke food visual wordt getoond op de voorzijde.

A cool and modern look with a high ‘eco-feel’, that’s what Aldi Netherlands wanted to create for a new chocolate bar for their chocolate private label Château. And see: Choco Cooky and Choco Biscy were born. Packaging with a strong purple color, product color signing and fashionable hipster typography.
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Een moderne verpakking met een ‘eco-feel’, dat is wat Aldi Nederland wilde neerzetten met de nieuwe chocoladereep voor het private label Château. Et voilà: Choco Cooky en Choco Biscy werden geboren. Een verpakking met een sterke paarse basiskleur, smaakcodering en hippe typografie van nu.

For Look-O-Look Stepfive developed a striking, distinctive packaging and name for their 4D candy. The theme 4D is communicated as 3D dimensional sweets + the fun of Look-O-Look. Visibility of the Crazy Penguins, Bloopy Blobs and Octo Madness bags was a condition.

View the commercial Look-O-Look made to promote 4D candy here.

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Stepfive ontwikkelde voor Look-O-Look een opvallende, onderscheidende verpakking en naamstelling voor hun 4D snoep, welke een extra hoge funfactor en speelsheid uitstralen. Het thema 4 dimensionaal lekker wordt gecommuniceerd als 3D snoep + de fun van Look-O-Look. Zichtbaarheid van de Crazy Pinguins, Bloopy Blobs en Octo Madness zakken was een voorwaarde.

De commercial die Look-O-Look ter ondersteuning heeft laten maken kun je hier bekijken.

With the brand ‘Pure Pracht’ Stepfive conceptualized a broad range of products for a big Dutch company in retail and foodservice. This brand emphasizes on the importance of a personal touch, that’s why the farmers, bakers and butchers are on the packaging itself. With their appearance they guarantee the quality of the products and the ingredients.

Chocolate eggs, gift eggs, egg shaped cookies, hollow Easter treasures characters, chocolate Easter bunnies, caramel eggs, Easter eggs filled with chocolates, bunny shaped cookies, chocolate covered cookie bunnies. Want more? Decorated easter characters, Chocolate easter coins, beanie bunnies and chocolate egg lollies. Just to name a few.
All of these were packed in packaging design created by Stepfive for Aldi Netherlands.

New packaging design from the country! Packaging for products that are produced by farmers, bakers and butchers with passion for their craft, attention to tradition and the guarantee of a rich taste. And that is exactly what the concept brand ‘Van Weleer’ (Dutch for ‘from the past’) stands for. Conceptualized for a big Dutch company in retail and foodservice.

A striking, distinctive packaging design developed for 4D candy (Penguins, Blobs and Octopuses). A high fun factor and playfulness were leading for Look-O-Look. The packaging design is seamlessly integrated in a playful dieline that works for the design. Because of this unique form of packaging design and special printing techniques, the use of metallic colors, the illustrations of the cartoons and the productvisuals this design creates a striking and colourful packaging with a large fun factor and high stopping power.

Yes, it was that time of the year again and Aldi Netherlands asked Stepfive to design their Christmas packaging for several products. This resulted in a broad range of chocolate, cookies and food products, all packed in the same style with crafted typography, typical christmas illustrations and matching colours. Merry packaging and no complaints from Santa so far.

Edible insects gradually make their appearance on the Dutch market. Perhaps the best sustainable solution to the world food problem. Stepfive clients have already taken a foretaste. Our end of the year mailing consisted of delicious handmade bonbons filled with buffalo worms or crickets. We wonder who dared to taste!

Stepfive wishes you all the best for 2015!