Dutch Packaging Design

With first class facilities, a wide range of indoor and outdoor activities and restaurants and bars, an own range of wines couldn’t be missed. That’s why Stepfive was asked to develop the total brand identity for the new wine selection of Center Parcs Europe: Selection CP. Stepfive designed a series of tasteful labels with a high quality appearance for the rosé and the red and white wines. After the introduction the sales increased with 20%. Mission accomplished!

Dalco Food specialises in developing and producing meat and vegetarian meal components in The Netherlands and the United Kingdom. For their private label ‘Froozie’ on the English market, we created a new packaging design for the fresh frozen Butterfly Chicken Breast Fillets in flexible plastic bags. There are three strong color variations, matching the three different styles: cajun, garlic and regular. Along with this design, the new Froozie logo brand identity (also designed by Stepfive) was successfully introduced.

Linera meat-products by Zwanenberg Food Group is a brand that stands for health, taste and honesty. For last years Linera rebranding, Stepfive created a complete new range of packaging design with emphasis on all their light products and a clear recognition and block formation in the storeshelf. This rebranding was successfully introduced at the Dutch consumers market.

Health and convenience also becomes more and more important within the Dutch food industry. That’s why Zwanenberg Food Group choose for ‘the other way to snack’ with Pinchitos Tapas Spears: no chips, but a healthy and light meat snack, that only takes one minute in the microwave to prepare. Together with Boom Packaging, Stepfive created a fresh and open packaging design along with the Pinchitos brand identity for this healthy snack in five different flavors.

After a successful redesign of Look-O-Look’s Toppermix, the redesign and packaging for the familybags of Look-O-Look is done by Stepfive Communication & Design too.
The Dutch candy producer with ”The most delicious candies in one bag” wanted a fun and diverting familybag, appealing for all family members, young and old. Each different bag has its own colour coding, but all bags have the same window (a laughing mouth shape) and illustrated candies, drawn in comic style.

FFC (Franchise Friendly Concepts) is the largest independent Dutch food franchise organization with several success formulas. One of them: Smulwereld. The new logo created for their rebranding is modern with a healthy look and symbolizes the propositions. Along with this rebranding a complete range of disposables was designed. This rebranding was implemented in all 100 Smulwereld companies in The Netherlands, together with signings and interior adjustments.

The new ice cream ‘Friz’ is developed for FFC (Franchise Friendly Concepts), the largest independent Dutch food franchise organization with several success formulas. The complete brand identity and packaging design is based on the fresh and round Friz logo, attractive to young and old. This organic ice cream with a fresh and funky look comes in five flavours and was successfully introduced within all the FFC formulas.

”The most delicious candies in one bag”. A new design in a tough and streetwise style that also fits to the regular Look-O-Look brand identity. The products: sour strawberry stripes and laces. This packaging design with a clear product communication is appealing for kids and tweens as it shows quite clearly ‘what’s in it for them’. Literally that is.

Delicious and fresh curds on your shopping list every day! A packaging design that makes the difference and takes care of a distinct shop shelf impact with a bright and natural appearance.
The visual at the package shows us the origin of the milk used for the curds: National Park ‘De Weerribben’ in The Netherlands with its characteristic feather reed grass. The coloured shopping list is a powerful way to give all five sort of curds its own unique look.