Dutch Packaging Design

For Aldi Nederland we have developed the packaging design for fragrance sticks under the private label Glowitt. The tasteful packaging is richly illustrated with ingredients from the respective fragrance and each has a clear color segmentation. The packaging form contains two windows which offers a view on the fragrance sticks themselves and the bottle in which they are placed.
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Voor Aldi Nederland hebben wij onder private label Glowitt een drietal verpakkingen ontwikkeld voor geurstokjes. De smaakvolle verpakkingen zijn rijk geïllustreerd met ingrediënten van de betreffende geur en hebben elk een duidelijke kleursegmentering. De verpakkingsvorm biedt door twee afzonderlijke vensters zicht op zowel de geurstokjes zelf als op het flesje waarin ze worden geplaatst.

As already introduced here, Stepfive takes care of the new Wrapitt packaging design for Aldi Netherlands. Above two examples of the new aluminum foil packaging and the new micro wave packaging. Recognizable little drawings and strong typography are typical for this household consumers product line.

Wrapitt (Kitchen Aid) is one the new household brands that was introduced by Aldi Netherlands the last few months. Wrapitt consists of products like carbage bags, aluminum foils, fresh foils, (doggy) bags, culinary parchment paper, freezer bags and so on. Brand identity and all packaging design was conceptualized and created by Stepfive Communication & Design BNO.