A niche topic, a clear defined target group, a sharp program content, up to 80 stand units, a low entry fee et voilá, the ingredients that’ll make ‘Foodpacking Event 2013’ into a special event. The exhibition will take place on October 9 and 10 (Wednesday and Thursday) and will be held in ‘High Five’ in the ‘Jaarbeurscomplex’ in Utrecht, The Netherlands.
This event has been given the subtitle: High knowledge event on packaging in the food industry.
Read more here (Dutch).
In De Etende Mens (Food Culture: Eating by Design) Premsela explores how design can enable us to make the changes to our food chain that are necessary to ensure a healthy future. Mediamatic’s High Density Aquaponics Edifice and the Diesel Kantine (a collaboration with João Negro) are featured in the exhibition.
The exhibition De Etende Mens showcases work by designers who concern themselves with the relationship between design, food, and (the origins of) what we eat. Curated by Marije Vogelzang, the works on display map people’s complex relationship with food and make visitors aware of how our food is produced.
Throughout the year, Premsela offers educational activities in connection with the Designhuis exhibitions for students in Dutch secondary and higher education. De Etende Mens is on view until January 6, 2013 at the Designhuis in Eindhoven. The exhibition is open from Tuesday till Sunday, from 11.00-18.00. Entrance fee is 5,-. Go to the Designhuis website for more information.
Ever thought about just how persuasive packaging can be? Supermarkets use carefully designed packaging to influence customers’ perceptions of their products. But does it work? It was tested with chocolate chip cookies on two groups of people, one group tasted and rated the cookies without seeing any of the packaging, while the other group did the same thing while the packets were shown beforehand. Read about the results here.
Packaging is one way of making a product get your attention. But there’s more. Every element of the in-store environment is carefully deliberated over; from the general layout to the position of products on the shelf and even the smell and sound.
Read more about psychological tactic in stores here.
A compilation of yearly design awards, this book features the best in communication and packaging design from around the world. The iF communication design awards have been conferred since 2004 by a panel of design experts from across the world. Showcased in this volume are the most outstanding examples of communication and packaging design. This yearbook presents trendsetting achievement in advertising, media, campaigns, packaging, and websites.
Read more here, or buy here.
On January 1st, 2013, taxes on packaging in The Netherlands will possibly be abolished. Owing to an agreement between Dutch State Secretary Joop Atsma (Infrastructure and Environment) and the business world, manufacturers, importers and sellers of packaged products will be responsible for the costs of collection and recycling of plastic packaging over the next ten years.
Read the complete article (in Dutch).
Stepfive creates new distinctive retail and catering concepts for food and beverage brands on a daily basis. We develop new concepts, recipes, brands and packaging design together with our clients. We also revitalise existing products on our own initiative, because we are convinced many products could have a more successful brand appearance with the right adaption and repositioning. For example, we have created this new concept for Bloody Mary.
This Bloody Mary concept can be used for the catering and retail sector. The bottle has two facings (meant for standing and hanging) and can therefore be placed on a shelf, perhaps in a retail environment, or can be suspended within catering establishments. You also have the option of attaching a connecting piece with a hose, allowing drinking glasses to be filled with Bloody Mary from a bottle hanging on the bar.
An entirely new brand called ‘Via Organica’ launched a complete new range of organic pet food. Focus of Via Organica is primarily on the Dutch retail channel and secondly the Bio-supermarkets. Stepfive created a new packaging design with a fresh and modern illustrative look. There are several strong color variations for each different categorie and every one of them has its own typical illustration. For now Via Organica only involves organic chicken food, the next step will be food for all kind of pets.
Again a wonderfull asset for our bookshelf, “packed” with inspiration: THE ART OF PACKAGE DESIGN. A recent assembly of international designers is creating highly outstanding and savvy designs to complement the nature and function of a product. Editor Wendy Xu included the Atelier LaDurance Japanese Denim packaging in the publication that is about innovative packaging designs that functions beyond ‘simply product wrappers’. A creative treasure published by Gingko Press: www.gingkopress.com
FFC (Franchise Friendly Concepts) is the largest independent Dutch food franchise organization with several success formulas. One of them: Smulwereld. The new logo created for their rebranding is modern with a healthy look and symbolizes the propositions. Along with this rebranding a complete range of disposables was designed. This rebranding was implemented in all 100 Smulwereld companies in The Netherlands, together with signings and interior adjustments.
