Dutch Packaging Design

For the Horecava introduction of the Pop-Up Cup, the world’s most ‘green’ drink packaging, we have developed the packaging and a matching small introduction campaign. The Pop-Up Cup drink packaging is innovative and very suitable for filling of beverages on the spot. The Pop-Up Cup is a box with a pouch that comes flat. The box opens up, as one squeezes it from the side. Put a straw through the opening in the top and it is also 100% leak-proof.
The Pop-Up Cup is exclusively available via www.fonkels.com
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Voor de Horecava introductie van de Pop-Up Cup, ‘s werelds meest groene drinkverpakking, hebben wij de introductie verpakking ontwikkeld, plus een bijpassende mini-campagne. De Pop-Up Cup drinkverpakking is innovatief en zeer geschikt voor het ter plekke vullen van dranken. De Pop-Up Cup is een doosje met een zakje dat plat wordt geleverd en dus weinig plaats inneemt. Het doosje opent zich doordat je het aan de zijkant samenknijpt. Even vullen, de bovenkant samenvouwen en klaar is deze drinkverpakking! Tot slot enkel nog een rietje door de opening in de bovenkant steken en het is ook nog 100% lekvrij.
De Pop-Up Cup is exclusief verkrijbaar via www.fonkels.com

Last year there were still a few design agencies and food photographers present. Unfortunately, this 4th edition of the Packaging Innovations Event in Zaandam has become more and more a representation of the printing industry. Of course it’s always nice to meet colleagues in the profession to speak with, but you can barely still call it ‘the most innovative and inspirational packaging event’. Next year, a new opportunity?

See more at: www.easyfairs.com

On November 26th & 27th Packaging Innovations will bring together the best professionals of branded packaging and retail design. Specialists show designs, product presentations, new materials and solutions for packaging problems.

See more at: www.easyfairs.com

The countdown to the FIFA 2014 World Cup in Brazil has started, so merchandising and marketing campaigns are running overtime already. Zwanenberg Food Group asked Stepfive to create an original packaging design for their ‘soccer snacks’ in The Netherlands and to support the Dutch soccer team in Brazil. And so we did. The result: a carton stadium which can be used as a blow soccer board game! First take out the plate with the delicious snacks of course. Then cut out the goals with scissors. When this is done, the stadium is almost ready to use. Just take two straws, a little ball and let the games begin!

Wondering how far you can push your packaging design to the limit? Designer Ewan Yap presents his ”Big Brand Theory” on Behance with some major and iconic brands (think Heineken, Coca-Cola, Pepsi, Red Bull etc.). His beautiful work is an experiment in brand aesthetics, and also informs us on the cropability of  logos in terms of image cropability.
Check out the cropability of a brand (or the guts to leave things out).

Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.

Read more on the next wave of bottle and container decorating here.

Have we given up on changing consumer behavior around package material recycling? Or, are there tools that we can use to ‘move the needle forward.’ Earth911 thinks change is possible.

Read more at Packaging World

At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.

Food for Thought at Groene Offerte (all in Dutch).

An inspiring and interesting brand new book by Dutch publisher BIS Publishers out this month about ‘the essence of retail branding and design’.

”Retail mirrors society and as society is constantly changing, retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers.” -> Buy at BIS Publishers or view large and read at ISSUU

”The primary role of packaging is protection, whether that be primary packaging to reduce oxidation, moisture change or insect/microbial access or transportation packaging to reduce crushing or other damage in distribution. It is more than coincidental that packaging usage per person is higher in the developed world and food availability is much greater. The benefits of (diverse) packaging are obvious to us but less so in many developing countries. Both use and quality of packaging is important to reduce food loss and impact sales.”

Read more on packaging design and food loss at Packaging Digest.