Dutch Packaging Design

After a successful redesign of Look-O-Look’s Toppermix, the redesign and packaging for the familybags of Look-O-Look is done by Stepfive Communication & Design too.
The Dutch candy producer with ”The most delicious candies in one bag” wanted a fun and diverting familybag, appealing for all family members, young and old. Each different bag has its own colour coding, but all bags have the same window (a laughing mouth shape) and illustrated candies, drawn in comic style.

FFC (Franchise Friendly Concepts) is the largest independent Dutch food franchise organization with several success formulas. One of them: Smulwereld. The new logo created for their rebranding is modern with a healthy look and symbolizes the propositions. Along with this rebranding a complete range of disposables was designed. This rebranding was implemented in all 100 Smulwereld companies in The Netherlands, together with signings and interior adjustments.

Light-footed (in Dutch: lichtvoetig) ain’t a title that fits Stepfive Communication & Design too well. Contrary, we just love to do complex and new issues concerning packaging design and other graphic jobs for our clients! And we do love a chocolate bite too. That’s why we gave our clients this delicious chocolate foot last december as a new years present: to eat your heart out with Stepfive.

Dutch entrepeneurs in the food industry are producing durable products more and more often. It appears consumers choose durably produced food over regularly produced food and because of that, the Ministry of EL&I wants to increase the supply of durable products on the market.
These are some conclusions that were made during the ‘Duurzaam Food Congres’ (Durable Food Congress) that took place the 25th of january.
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The new ice cream ‘Friz’ is developed for FFC (Franchise Friendly Concepts), the largest independent Dutch food franchise organization with several success formulas. The complete brand identity and packaging design is based on the fresh and round Friz logo, attractive to young and old. This organic ice cream with a fresh and funky look comes in five flavours and was successfully introduced within all the FFC formulas.