New packaging design for all kind of different ready-to-eat wraps for De Kroes have been designed by Stepfive. The carton sleeves have a strong graphic, colourful and typographic look, based on the country of origin. Only half of the product is covered by the sleeve, which results in a high product visibility. The wraps are for sale in supermarkets in The Netherlands like Albert Heijn.
Nieuw packaging design voor verschillende soorten ready-to-eat wraps van De Kroes is ontwikkeld door Stepfive. De kartonnen sleeves zijn grafisch sterk, opvallend van kleur en typografie die in vorm zijn gebaseerd op het land van herkomst. Alleen de onderzijde van het product wordt door de sleeve omvat, waardoor er een goede zichtbaarheid van het product ontstaat. De wraps worden in Nederland verkocht bij o.a. de Albert Heijn.
At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.
The iF product design award was introduced in 1954. Each year the iF award attracts more than 2000 entries from 37 countries, which are then judged by experts in the respective fields. This Product and Material yearbook features the best in international product design, focusing on newly developed materials and the innovative use of existing materials.
An international roundup of contemporary packaging design by Taschen: On sale soon!
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2011 and 2012. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
The editor: Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Further information: www.pentawards.org
The characteristic brown beer bottle will turn just as green as the bottles that Heineken sells worldwide. The Brown bottle is a relic of Dutch appointments made decades ago to redeem deposit-bottles. Brown glass is recycled by most Dutch brewers, so it doesn’t matter which Brewer is taking in a bottle. Green glass is much less established. First, the green bottle was intended as an export bottle, but over the years it has become the color of the Heineken brand. The exchange operation began twenty years ago. In 1992 the Red cap disappeared, six years afterwards the yellow crates turned green and since 2000 all Lightboxes are green as well.
This years Dutch Design Week will take place from the 20th until the 28th of October. This eleventh edition offers a unique glimpse into the future of design thanks to the endless creativity of hundreds of renowned designers and young talents from The Netherlands.
Over 1,500 designers display their work ranging from graphic design, industrial design, packaging design, spatial design, textiles, fashion, architecture, sustainable responsible business design and design management & trends. There are 85 different locations housing more than 300 events. Besides exhibitions, there are numerous lectures, workshops, fashion shows and seminars.
This year 200,000 visitors are expected to visit the Dutch Design Week.
A compilation of yearly design awards, this book features the best in communication and packaging design from around the world. The iF communication design awards have been conferred since 2004 by a panel of design experts from across the world. Showcased in this volume are the most outstanding examples of communication and packaging design. This yearbook presents trendsetting achievement in advertising, media, campaigns, packaging, and websites.
Packaging products are designed to last as long as possible before recycling, where the vital process starts all over again. The importance of recyclable packaging is clearly recognised by all market sectors; either because the product itself is natural and eco-friendly or manufacturers wish to draw attention to the essence of the product. On the whole, awareness as regards the importance of recycled products is gradually increasing.
In a world of tremendous fast growing digitalization, packaging design can’t stay far behind. Want to ‘feel’ a package and see it’s benefits without having the actual package in hands? Apps and other digital media provides us, in combination with regular printed media, an innovative and even better way of advertising.
Stepfive Communication & Design designed and developed a mobile and desktop website for Dutch candy producer Look-O-Look, to be reached by a QR-code at advertisements. Consumers and sales managers can digitally feel and navigate around the new package design at this site. In combination with printed and social media it gives Look-O-Look a wide spread and an effective campaign to show their brand and products.
Stepfive creates new distinctive retail and catering concepts for food and beverage brands on a daily basis. We develop new concepts, recipes, brands and packaging design together with our clients. We also revitalise existing products on our own initiative, because we are convinced many products could have a more successful brand appearance with the right adaption and repositioning. For example, we have created this new concept for Bloody Mary.
This Bloody Mary concept can be used for the catering and retail sector. The bottle has two facings (meant for standing and hanging) and can therefore be placed on a shelf, perhaps in a retail environment, or can be suspended within catering establishments. You also have the option of attaching a connecting piece with a hose, allowing drinking glasses to be filled with Bloody Mary from a bottle hanging on the bar.