Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.
Read more on the next wave of bottle and container decorating here.
At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.
Food for Thought at Groene Offerte (all in Dutch).
Ryan Partnership Chicago, a leading expert in marketing campaigns for emerging and established consumer brands, did a huge research project on health and eco-consumers. One conclusion: consumers prefer a single green score on packs.
”We know that consumer commitment to earth-friendly products is increasing,” says Christine Nardi Diette, president of Ryan Partnership Chicago. ”But all of the green messaging is creating more confusion than confidence. Consumers are challenging manufacturers and retailers to be clear about their commitment to sustainability.”
More? Check: www.onegreenscore.com
