Dutch Packaging Design

The countdown to the FIFA 2014 World Cup in Brazil has started, so merchandising and marketing campaigns are running overtime already. Zwanenberg Food Group asked Stepfive to create an original packaging design for their ‘soccer snacks’ in The Netherlands and to support the Dutch soccer team in Brazil. And so we did. The result: a carton stadium which can be used as a blow soccer board game! First take out the plate with the delicious snacks of course. Then cut out the goals with scissors. When this is done, the stadium is almost ready to use. Just take two straws, a little ball and let the games begin!

An inspiring and interesting brand new book by Dutch publisher BIS Publishers out this month about ‘the essence of retail branding and design’.

”Retail mirrors society and as society is constantly changing, retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers.” -> Buy at BIS Publishers or view large and read at ISSUU

An entirely new brand called ‘Via Organica’ launched a complete new range of organic pet food. Focus of Via Organica is primarily on the Dutch retail channel and secondly the Bio-supermarkets. Stepfive created a new packaging design with a fresh and modern illustrative look. There are several strong color variations for each different categorie and every one of them has its own typical illustration. For now Via Organica only involves organic chicken food, the next step will be food for all kind of pets.