Dutch Packaging Design

Health and convenience also becomes more and more important within the Dutch food industry. That’s why Zwanenberg Food Group choose for ‘the other way to snack’ with Pinchitos Tapas Spears: no chips, but a healthy and light meat snack, that only takes one minute in the microwave to prepare. Together with Boom Packaging, Stepfive created a fresh and open packaging design along with the Pinchitos brand identity for this healthy snack in five different flavors.

Fuente is dedicated to developing exclusive, naturally-based hair care, colour, transformation and styling products. Stepfive designed a new packaging line in a natural atmospheric style for their bottles, jars and tubes, after a thoroughly brand positioning analysis. Commissioned by Oosterbeek Verpakkingen from The Netherlands.

One of Maître Pauls successful private labels, Carnaby, is rebranded into Maître Paul Professional in the past few months. The Maître Paul Professional brand is aimed at the foodservice and cash & carry market. Their high-quality pies are unique in their kind, but accessible to all foodservice customers. The new packaging design made by Stepfive, reflects the high-quality and craftsmanship of the Dutch Maître Paul bakers and is developed in a range for 16 different products with 16 different labels.

After a successful redesign of Look-O-Look’s Toppermix, the redesign and packaging for the familybags of Look-O-Look is done by Stepfive Communication & Design too.
The Dutch candy producer with ”The most delicious candies in one bag” wanted a fun and diverting familybag, appealing for all family members, young and old. Each different bag has its own colour coding, but all bags have the same window (a laughing mouth shape) and illustrated candies, drawn in comic style.

FFC (Franchise Friendly Concepts) is the largest independent Dutch food franchise organization with several success formulas. One of them: Smulwereld. The new logo created for their rebranding is modern with a healthy look and symbolizes the propositions. Along with this rebranding a complete range of disposables was designed. This rebranding was implemented in all 100 Smulwereld companies in The Netherlands, together with signings and interior adjustments.

Recognition and a powerful brand experience of New Look were the main starting points for both the single and double bike bag packaging design. The final design conveys the value of the product and the image of the brand which is stylish, colourful and modern, in yet a distinctive manner. Beside this sparkling new Dutch packaging design a whole line of supporting materials such as labels, cards and action banners have been developed for New Look bike bags in The Netherlands.

Every year since it’s founding in 2006 the European Design Awards make selections of the best European graphic design, illustrations and interactive designs. The award is presented by a collaboration of fourteen European designmagazines, among which the Dutch magazine ‘Vormberichten’. These awards are great for promotional purposes and exposure for the winners on an international scale. More information on the EDA can be found here.

The design of the new Pall Mall Export fragrance ‘PME Legend’ is a tough men’s line, inspired by the online PME commercial with a DC3. The matte silver metal framing combined with a classic and simple rectangular bottle form makes the packaging design for this eau de toilette a very masculine must-have. PME Legend contains notes of cardamom, pepper, coriander, orange, sandalwood, vanilla and musk and was successfully launched all over Europe.

Dutch entrepeneurs in the food industry are producing durable products more and more often. It appears consumers choose durably produced food over regularly produced food and because of that, the Ministry of EL&I wants to increase the supply of durable products on the market.
These are some conclusions that were made during the ‘Duurzaam Food Congres’ (Durable Food Congress) that took place the 25th of january.
Read more

”The most delicious candies in one bag”. A new design in a tough and streetwise style that also fits to the regular Look-O-Look brand identity. The products: sour strawberry stripes and laces. This packaging design with a clear product communication is appealing for kids and tweens as it shows quite clearly ‘what’s in it for them’. Literally that is.