Dutch Packaging Design

The packaging design for the international figure Bob the Builder^TM baloney and liver paté was created by Stepfive, commissioned by Zwanenberg Food Group. This delicious sandwich filling for children appeals not only to the youngest ones. Due to it’s strong presence, it also looks very desireable on the shelf. Bob the Builder^TM makes lunch and breakfast even more fun!

For Look-O-Look, Stepfive developed a new and contemporary line of packages (for 29 different candies) which will replace the current ‘kopkaartjes’ (transparent candy bags). These new flowpacks are designed in a handy size and are easy to open, which creates optimal ease in use. The new flowpacks have a fun, fresh and strong packaging design which corresponds perfectly with the target group. The flowpack design also contains a clear product-communication and an optimal visibility for a maximal impulse, which really distinguishes this packaging in stores from it’s competitors.

A recent study by Accenture, ComScore and Dunnhumby USA shows the importance of an attractive webshop in relation to actual purchases in-store. Shoppers who visit websites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in-store than those who didn’t come to these websites. Web visitors also returned to the store more often to buy the brand: 3.2 buying occasions per month against 2.3 for non-visitors. Site visitors also spent more per month in the product category of a brand whose site they’ve gone to.
Read the complete study here.
More on (online) shopping and packaging design here.

Stepfive created these packaging designs for Maître Paul’s Oranje Cupcakes. The goal: creating a visually appealing and festive package which could be presented like, as it were, a real gift. Especially for typical Dutch traditions and parties such as ‘Queen’s Day’, but for (inter)national sport events as for instance soccer championships as well. ‘Cause after all, the Dutch colour is orange. Maître Paul’s Oranje Cupcakes are the perfect treat for those special little moments. They are nice to give and fun to get!  There are three cupcakes per package.
More on Maître Paul Cupcakes original design here.

Dutch bakery FreeOf produces all kinds of bread products completely gluten-free for people on a diet, for those who simply want to eat gluten-free or for those who suffer from gluten sensitivity. This disease can be defined as a non-allergic and non-autoimmune condition in which the consumption of gluten can lead to symptoms similar to those observed in coeliac disease or wheat allergy. For FreeOf, Stepfive created an appetizing looking and modern packaging design for the complete range of FreeOf products.
It’s time to enjoy healthier, better tasting and better looking gluten-free breads!

Linera is long known for it’s diet-related products. But The Times They Are A-Changin’ and so does our perception of healthy living, which is more based on a healthy diet as being a lifestyle then occasionally being on a strict diet. So Linera asked Stepfive to redesign the packaging design of their current line of products in order to fit this modern take on healthy living. Therefore, Linera set some basic rules: the Linera branding must not be altered. Nor should the focus on the target group, which consists mainly of female consumers. Furthermore, the design must be colourful and have an active feel to it.
We think we managed to do just that. We’ve gained Linera’s presence by adding a big purple oval in which the product-type is communicated. The result is this highly recognisable line of modern Linera-products that can stand the times for at least a number of years.

An entirely new brand called ‘Via Organica’ launched a complete new range of organic pet food. Focus of Via Organica is primarily on the Dutch retail channel and secondly the Bio-supermarkets. Stepfive created a new packaging design with a fresh and modern illustrative look. There are several strong color variations for each different categorie and every one of them has its own typical illustration. For now Via Organica only involves organic chicken food, the next step will be food for all kind of pets.

Stepfive created this packaging design for Maître Paul’s Cupcakes. The goal was to create a visually appealing and festive package which could be presented like, as it were, a real gift. Maître Paul’s Cupcakes are the perfect treat for those special little moments. They are nice to give and fun to get!  There are three cupcakes per package and you can choose from two different cupcake styles: New York Cupcakes and Los Angeles Cupcakes.

Again a wonderfull asset for our bookshelf, “packed” with inspiration: THE ART OF PACKAGE DESIGN. A recent assembly of international designers is creating highly outstanding and savvy designs to complement the nature and function of a product. Editor Wendy Xu included the Atelier LaDurance Japanese Denim packaging in the publication that is about innovative packaging designs that functions beyond ‘simply product wrappers’. A creative treasure published by Gingko Press: www.gingkopress.com

Stepfive developed packaging design (a tissue box) as part of an introduction campaign for a new take on a typical Dutch snack, the Frikandel. This new breed contains onion, so we thought it was appropriate to reach out to anyone eating it by providing free tissues for all those teary eyes. ‘So good, you could cry’.