Dutch Packaging Design

The characteristic brown beer bottle will turn just as green as the bottles that Heineken sells worldwide. The Brown bottle is a relic of Dutch appointments made decades ago to redeem deposit-bottles. Brown glass is recycled by most Dutch brewers, so it doesn’t matter which Brewer is taking in a bottle. Green glass is much less established. First, the green bottle was intended as an export bottle, but over the years it has become the color of the Heineken brand. The exchange operation began twenty years ago. In 1992 the Red cap disappeared, six years afterwards the yellow crates turned green and since 2000 all Lightboxes are green as well.

Again a wonderfull asset for our bookshelf, “packed” with inspiration: THE ART OF PACKAGE DESIGN. A recent assembly of international designers is creating highly outstanding and savvy designs to complement the nature and function of a product. Editor Wendy Xu included the Atelier LaDurance Japanese Denim packaging in the publication that is about innovative packaging designs that functions beyond ‘simply product wrappers’. A creative treasure published by Gingko Press: www.gingkopress.com