April 18th, 2013 | 12:51 pm
An inspiring and interesting brand new book by Dutch publisher BIS Publishers out this month about ‘the essence of retail branding and design’.
”Retail mirrors society and as society is constantly changing, retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers.” -> Buy at BIS Publishers or view large and read at ISSUU
TAGS: beverage, book, brand identity, Branding, Dutch, food, inspiration, packaging design, rebranding, retail, Stepfive
POSTED IN bookshelf, food, non food | no comments »
October 14th, 2011 | 08:50 am
Again a wonderfull asset for our bookshelf, “packed” with inspiration: THE ART OF PACKAGE DESIGN. A recent assembly of international designers is creating highly outstanding and savvy designs to complement the nature and function of a product. Editor Wendy Xu included the Atelier LaDurance Japanese Denim packaging in the publication that is about innovative packaging designs that functions beyond ‘simply product wrappers’. A creative treasure published by Gingko Press: www.gingkopress.com
TAGS: book, brand identity, consumers, design, Dutch, food, GINGKO PRESS, innovation, inspiration, Netherlands, packaging design, promotion, rebranding, shelf impact, Stepfive
POSTED IN bookshelf, food, non food, Uncategorized | no comments »