October 04th, 2013 | 03:05 pm
Yet another new brand for Aldi Netherlands, designed and conceptualized by Stepfive. Meet ‘Delicious Home’, a mark that stands for a tasty range of (sometimes raw) dough products, such as croissants, pancakes and a typical Dutch specialty: poffertjes.
The packaging design for these pancakes and poffertjes are dressed up with bright, traditional table-cloth patterns and tasteful product visuals.
TAGS: Aldi, brand identity, Delicious Home, Dutch, food, Netherlands, packaging design, Stepfive
POSTED IN food | no comments »
September 30th, 2013 | 08:31 am
Again new branding and packaging designs for Aldi Netherlands. This time it’s CHOCO TIME!, a new brand created by Stepfive for an extensive range of chocolate related products. The first one created in this range are the ‘Zoenen’: tasteful, creamy puffs surrounded by delicious chocolate.
TAGS: Aldi, brand identity, Choco Time!, chocolate, Dutch, Netherlands, packaging design, pastry, Stepfive
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September 12th, 2013 | 12:13 pm
A brand new packaging design for Aldi’s Belgian pralines, designed and branded by Stepfive. Bonroyaal is Aldi’s new chocolate line for The Netherlands. Stepfive conceptualized this new brand and already created the packaging design for several other chocolate products.
TAGS: Aldi, Bonroyaal, brand identity, chocolate, Dutch, Netherlands, packaging design, Stepfive
POSTED IN food | 2 comments »
June 27th, 2013 | 11:33 am
Ready-to-eat meals with a new branding and new packaging design, all created by Stepfive for Aldi Netherlands. The carton sleeves have a recognizable image of traditional Dutch plates served with the food that’s inside on it. The brand ‘Smakelijk Gemak’ (tasty convenience in English) will be used for a very extensive range of products of which the first series meanwhile are finished.
These ready-to-eat meals are packed in matching shelf ready packaging (SRP) boxes.
TAGS: Aldi, brand identity, Dutch, Netherlands, packaging design, Ready-to-eat, Retail ready packaging, RRP, Shelf ready packaging, smakelijk gemak, SRP, Stepfive
POSTED IN food | 2 comments »
June 14th, 2013 | 01:12 pm
Want it quick and easy? You can now eat your heart out with the new snackline For Aldi Netherlands: Quick Bite. Stepfive conceptualized this new brand and created the packaging design for several ready-to-eat snack products. These products are packed in different forms and types of packaging with a similar design.
The new snackline also comes with matching shelf ready packaging cardboard carton boxes.
TAGS: Aldi, Dutch, food, Netherlands, packaging design, Quick Bite, Shelf ready packaging, snacks, Stepfive
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April 19th, 2013 | 10:47 am
A new branding and an optimized design on the sleeves of Aldi’s packaging design for their Oriental Delight ready to eat meals. The sleeves contain a tasteful product visual underneath the striking new branding and have all the legal information on its bottom. To be sold in Aldi Netherlands.
TAGS: Aldi, Dutch, food, Netherlands, Oriental Delight, packaging design, rebranding, restyling, retail, sleeve, Stepfive
POSTED IN food | 2 comments »
February 21st, 2013 | 02:24 pm
Following to the design of the frankfurters (see below), Stepfive also created the packaging design and the shelf ready packaging for Aldi’s free range smoked sausages. Packaging and carton tray of these sausages have the same ecological look & feel as the frankfurters to make it into a coherent range of products.
TAGS: Aldi, Dutch, eco, free range, Netherlands, packaging design, retail, Retail ready packaging, RRP, Shelf ready packaging, SRP, Stepfive
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February 15th, 2013 | 02:46 pm
Stepfive created a new packaging design for the free range frankfurters (scharrel knakworst in Dutch) for Aldi. The new labels for these frankfurter cans and the carton tray are made with an identical and ecological look & feel to create a uniform and striking image for this shelf ready packaging (SRP) a.k.a. retail ready packaging (RRP).
TAGS: Aldi, Dutch, eco, food, free range, Netherlands, packaging design, retail, Retail ready packaging, RRP, Shelf ready packaging, SRP, Stepfive
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January 04th, 2013 | 04:40 pm
Throwing a party? Make it extra festive with Aldi’s ‘PartyGebak’ (Party Pastries). Stepfive created the new packaging design for the complete range of PartyGebak products in The Netherlands and also created the new branding.
A visually appealing, festive and joyous packaging design that lightens up every party and any other moment of fun.
TAGS: Aldi, brand creation, brand identity, Dutch, food, Netherlands, packaging design, retail, Stepfive
POSTED IN food | no comments »