Dutch Packaging Design

Yes, it was that time of the year again and Aldi Netherlands asked Stepfive to design their Christmas packaging for several products. This resulted in a broad range of chocolate, cookies and food products, all packed in the same style with crafted typography, typical christmas illustrations and matching colours. Merry packaging and no complaints from Santa so far.

These three new Aldi chocolate bars with filling are the latest extension to the Time4Choco! range for Aldi Netherlands. Stepfive created the new packaging design for all three, in accordance with the Time4Choco! styleguide, which was developed by Stepfive too.

Again another extension to the Time4Choco! range of chocolate products for Aldi Netherlands: Chocolate Chips in three variations. Concept and packaging design for these crispy chips-shaped chocolates is done by Stepfive Communication and Design. All three flavours have its own colour signing which corresponds with other Aldi chocolate products.

One of Aldi Netherlands chocolate private labels is Château. For their triangle chocolate packaging Stepfive created a fresh and modern concept and packaging design which emphasises the triangle shaped chocolate inside. This chocolate comes in two different flavours (plain milk and milk with almond honey).

Flavours of the Sun is a new Aldi Netherlands private label for mediterranean products (spreads mostly) like houmous and aioli. Stepfive conceptualized and created the complete brand identity for this new brand and also made the packaging labels for these products.

Typically packaged in pairs are these delicious Time4Choco! chocolate mini-bars for Aldi Netherlands. The bars consist of a biscuit finger with caramel on top, surrounded by a milk chocolate topping. Stepfive created silver foil wrappers for the Cookie Power mini-bars inside the bag, but also did the packaging design for the complete silver foil bag.

New ready-to-eat meals for Aldi’s Oriental Delight in a fresh and contemporary new packaging design. Each different take away meal has its own colour signing at the upper side of the box and a tasteful food visual on the front. The Oriental Delight brand was designed and conceptualized by Stepfive in an earlier stadium for several other products (see here) for Aldi Netherlands.

What’s more Italian than pizza? Mama Mancini fresh pizza’s from Aldi Netherlands of course! Stepfive created new packaging design for them with appetizing visuals of the ingredients and a metal plate on a wooden table. Each different flavour has its own colour signing and a pizza-shaped window is cut out, so customers are able to see the actual product inside.
More Mama Mancini by Stepfive here.

In addition to the Chocofun and Peanuts packaging design as shown here, Stepfive also created the design for the Choco Crunch packaging. These crispy balls covered with Belgian chocolate also go under the brand Choco Time! for Aldi Netherlands.

The brand Choco Time! contains a wide range of chocolate and candy products for Aldi Netherlands. The packaging design for the doypacks as shown above was created by Stepfive. There are two delicious products: Chocofun (button-shaped chocolates with a candie shell) and Peanuts (same, but with an extra peanut inside).