Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.
Read more on the next wave of bottle and container decorating here.
At Dutch website Groene Offerte you’ll find loads of interesting packaging design related articles, opinions and other stuff (all in Dutch). Especially the serie ‘Food for Thought’ gives entertaining and remarkable examples of packaging design in all its aspects, good or bad.
Groene Offerte is established for the complete design industry. The site is set up to grow: more and more contacts, knowledge and new insights. In this way Groene Offerte wants to help and encourage the design industry with their key role of this industry in the sustainable development of society and economy.
Food for Thought at Groene Offerte (all in Dutch).
”The primary role of packaging is protection, whether that be primary packaging to reduce oxidation, moisture change or insect/microbial access or transportation packaging to reduce crushing or other damage in distribution. It is more than coincidental that packaging usage per person is higher in the developed world and food availability is much greater. The benefits of (diverse) packaging are obvious to us but less so in many developing countries. Both use and quality of packaging is important to reduce food loss and impact sales.”
Read more on packaging design and food loss at Packaging Digest.
According to Unilever’s top manager in Europe Jan Zijderveld, ”Poverty is returning to Europe”. Unilever, best known for popular brands like Knorr instant soups, Ben & Jerry’s ice cream, Lipton teas and many more, will cut package sizes due to the Euro crisis and still earn decent money. ”We know how to do it, but in the European boom years prior to the crisis we forgot.”
Read more in The International Spiegel.
An entertaining and yet educative app for the iPhone and iPad is launched by ‘Plastics Make it Possible‘. The name? Bin It! A fun and addictive new game that challenges you to recycle your packaging and other stuff in a fun way! Bin It is a free game. Download it in the app store.
