Dutch Packaging Design

A fine example of what pakaging can do besides just containing and/or selling a product, given by Designworks Melbourne. These air-instruments are part of a ‘Play Air Campagne’, a campaign which helped raise money for an organisation called The Song Room. The Song Room is a charitable organisation who help ensure that underprivileged schools can allow their students to partake in creativity. Deservedly nominated for a Cannes Lions award for Promo & Activation.