Until recently, direct bottle printing was really only an option for glass bottles. But that’s changing. Today, there are a number of options for direct printing bottles, both glass and plastic. Yet another step forward in sustainable packaging design techniques.
”The primary role of packaging is protection, whether that be primary packaging to reduce oxidation, moisture change or insect/microbial access or transportation packaging to reduce crushing or other damage in distribution. It is more than coincidental that packaging usage per person is higher in the developed world and food availability is much greater. The benefits of (diverse) packaging are obvious to us but less so in many developing countries. Both use and quality of packaging is important to reduce food loss and impact sales.”
Read more on packaging design and food loss at Packaging Digest.
Ryan Partnership Chicago, a leading expert in marketing campaigns for emerging and established consumer brands, did a huge research project on health and eco-consumers. One conclusion: consumers prefer a single green score on packs.
”We know that consumer commitment to earth-friendly products is increasing,” says Christine Nardi Diette, president of Ryan Partnership Chicago. ”But all of the green messaging is creating more confusion than confidence. Consumers are challenging manufacturers and retailers to be clear about their commitment to sustainability.”
More? Check: www.onegreenscore.com