Starting points in this packaging design for a Dutch women’s fragrance were elegance and prestige, combined with a natural look & feel. This led to a series of bottles in different shapes, with different caps in a wooden look.
The design of the new Pall Mall Export fragrance ‘PME Legend’ is a tough men’s line, inspired by the online PME commercial with a DC3. The matte silver metal framing combined with a classic and simple rectangular bottle form makes the packaging design for this eau de toilette a very masculine must-have. PME Legend contains notes of cardamom, pepper, coriander, orange, sandalwood, vanilla and musk and was successfully launched all over Europe.