February 07th, 2014 | 02:18 pm
JVH (a Dutch gaming & entertainment group) asked Stepfive to create a unique branding, identity and packaging design for their own roasted coffee that will be served in all of their casino’s in The Netherlands. This resulted in a manifest typographical logo with a strong Italian atmosphere.
The new logo is applied on milk cups, sugar bags, the coffee packaging of course and on a set of dishes. Two flavours are made this far: Dolce and Forte.
TAGS: brand identity, coffee, Dutch, Jack's Casino, JVH, Netherlands, packaging design, Stepfive
POSTED IN food | no comments »
January 24th, 2014 | 03:18 pm

The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. This new serie of potato products has a colorful packaging design range with a tasty visual on the front of each foil and the product names in a distinctive font. ‘Koelverse’ potatoes are easy to prepare right out of the package.
TAGS: Aldi, brand identity, Dutch, foil, packaging design, potato, Potato King, Stepfive
POSTED IN food | no comments »
November 28th, 2013 | 12:09 pm
Earlier this year Aldi Netherlands asked Stepfive Communicatie & Design BNO to restyle their famous Prestige product line. This rebranding included a new logo, positioning and a complete new look for all the existing Prestige packaging design such as foils, carton boxes, tins, sleeves, pet bottles, labels etcetera. Next to it Stepfive also created a fitting shelf ready packaging (SRP) for all these Prestige products.
The result of (a very small part of) all this work is visable right here above, but within the next few weeks we’ll take a closer look at the new Prestige packaging design. So stay tuned!
TAGS: Aldi, brand identity, Dutch, food, Netherlands, packaging design, Prestige, rebranding, retail, Shelf ready packaging, SRP, Stepfive
POSTED IN food | no comments »
November 07th, 2013 | 04:15 pm
Another example of the Bonroyaal chocolate products line that recently has been restyled by Stepfive for Aldi Netherlands are the most delicious Chocolate Sticks. These sticks come in three different flavours (pure and milk with coffee, pure with mint and plain milk). This packaging design follows the style that was already created for Bonroyaal by Stepfive. All three flavours have its own colour signing.
TAGS: Aldi, Bonroyaal, brand identity, chocolate, Dutch, food, Netherlands, packaging design, Stepfive
POSTED IN food | no comments »
October 11th, 2013 | 03:45 pm
The look of several different products from Potato King, an already existing Aldi brand, is completely renewed by Stepfive for Aldi Netherlands. Above you can see some of the potato breeds that are now packed in a foil with jute suggestion on it and a tasteful product visual. Every single breed has its own colour signing to finish this authentic packaging design with a natural feel.
TAGS: Aldi, brand identity, Dutch, food, natural, Netherlands, packaging design, potato, Potato King, rebranding, Stepfive
POSTED IN food | no comments »
October 04th, 2013 | 03:05 pm
Yet another new brand for Aldi Netherlands, designed and conceptualized by Stepfive. Meet ‘Delicious Home’, a mark that stands for a tasty range of (sometimes raw) dough products, such as croissants, pancakes and a typical Dutch specialty: poffertjes.
The packaging design for these pancakes and poffertjes are dressed up with bright, traditional table-cloth patterns and tasteful product visuals.
TAGS: Aldi, brand identity, Delicious Home, Dutch, food, Netherlands, packaging design, Stepfive
POSTED IN food | no comments »
September 30th, 2013 | 08:31 am
Again new branding and packaging designs for Aldi Netherlands. This time it’s CHOCO TIME!, a new brand created by Stepfive for an extensive range of chocolate related products. The first one created in this range are the ‘Zoenen': tasteful, creamy puffs surrounded by delicious chocolate.
TAGS: Aldi, brand identity, Choco Time!, chocolate, Dutch, Netherlands, packaging design, pastry, Stepfive
POSTED IN food | no comments »
September 12th, 2013 | 12:13 pm
A brand new packaging design for Aldi’s Belgian pralines, designed and branded by Stepfive. Bonroyaal is Aldi’s new chocolate line for The Netherlands. Stepfive conceptualized this new brand and already created the packaging design for several other chocolate products.
TAGS: Aldi, Bonroyaal, brand identity, chocolate, Dutch, Netherlands, packaging design, Stepfive
POSTED IN food | 2 comments »
June 27th, 2013 | 11:33 am
Ready-to-eat meals with a new branding and new packaging design, all created by Stepfive for Aldi Netherlands. The carton sleeves have a recognizable image of traditional Dutch plates served with the food that’s inside on it. The brand ‘Smakelijk Gemak’ (tasty convenience in English) will be used for a very extensive range of products of which the first series meanwhile are finished.
These ready-to-eat meals are packed in matching shelf ready packaging (SRP) boxes.
TAGS: Aldi, brand identity, Dutch, Netherlands, packaging design, Ready-to-eat, Retail ready packaging, RRP, Shelf ready packaging, smakelijk gemak, SRP, Stepfive
POSTED IN food | 2 comments »
April 18th, 2013 | 12:51 pm
An inspiring and interesting brand new book by Dutch publisher BIS Publishers out this month about ‘the essence of retail branding and design’.
”Retail mirrors society and as society is constantly changing, retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers.” -> Buy at BIS Publishers or view large and read at ISSUU
TAGS: beverage, book, brand identity, Branding, Dutch, food, inspiration, packaging design, rebranding, retail, Stepfive
POSTED IN bookshelf, food, non food | no comments »