For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.
Again two new roots at the Aldi Netherlands chocolate tree: chocolate cherry bonbons with liqueur and Italian limoncello bonbons. Both go under the Bonroyaal brand and have a corresponding Bonroyaal packaging design, conceptualized and carried out by Dutch design agency Stepfive Communication & Design BNO.
Another example of the Bonroyaal chocolate products line that recently has been restyled by Stepfive for Aldi Netherlands are the most delicious Chocolate Sticks. These sticks come in three different flavours (pure and milk with coffee, pure with mint and plain milk). This packaging design follows the style that was already created for Bonroyaal by Stepfive. All three flavours have its own colour signing.
Yes, again a new Bonroyaal packaging design from Stepfive for Aldi Netherlands. This time for pure and milk chocolate pralines with crunchy filling in a foil bag. The wrappers for the pralines themselves were also designed by Stepfive.
The Bonroyaal chocolate line for Aldi Netherlands already was suited with the ‘normal’ Belgian pralines. The packaging design above (concept, branding & design by Stepfive) has been made for the more luxurious variant, prepared with real butter and cream.
A brand new packaging design for Aldi’s Belgian pralines, designed and branded by Stepfive. Bonroyaal is Aldi’s new chocolate line for The Netherlands. Stepfive conceptualized this new brand and already created the packaging design for several other chocolate products.