As already introduced here, Stepfive takes care of the new Wrapitt packaging design for Aldi Netherlands. Above two examples of the new aluminum foil packaging and the new micro wave packaging. Recognizable little drawings and strong typography are typical for this household consumers product line.
Flavours of the Sun is a new Aldi Netherlands private label for mediterranean products (spreads mostly) like houmous and aioli. Stepfive conceptualized and created the complete brand identity for this new brand and also made the packaging labels for these products.
Typically packaged in pairs are these delicious Time4Choco! chocolate mini-bars for Aldi Netherlands. The bars consist of a biscuit finger with caramel on top, surrounded by a milk chocolate topping. Stepfive created silver foil wrappers for the Cookie Power mini-bars inside the bag, but also did the packaging design for the complete silver foil bag.
Wrapitt (Kitchen Aid) is one the new household brands that was introduced by Aldi Netherlands the last few months. Wrapitt consists of products like carbage bags, aluminum foils, fresh foils, (doggy) bags, culinary parchment paper, freezer bags and so on. Brand identity and all packaging design was conceptualized and created by Stepfive Communication & Design BNO.
New ready-to-eat meals for Aldi’s Oriental Delight in a fresh and contemporary new packaging design. Each different take away meal has its own colour signing at the upper side of the box and a tasteful food visual on the front. The Oriental Delight brand was designed and conceptualized by Stepfive in an earlier stadium for several other products (see here) for Aldi Netherlands.
What’s more Italian than pizza? Mama Mancini fresh pizza’s from Aldi Netherlands of course! Stepfive created new packaging design for them with appetizing visuals of the ingredients and a metal plate on a wooden table. Each different flavour has its own colour signing and a pizza-shaped window is cut out, so customers are able to see the actual product inside.
More Mama Mancini by Stepfive here.
In addition to the Chocofun and Peanuts packaging design as shown here, Stepfive also created the design for the Choco Crunch packaging. These crispy balls covered with Belgian chocolate also go under the brand Choco Time! for Aldi Netherlands.
The brand Choco Time! contains a wide range of chocolate and candy products for Aldi Netherlands. The packaging design for the doypacks as shown above was created by Stepfive. There are two delicious products: Chocofun (button-shaped chocolates with a candie shell) and Peanuts (same, but with an extra peanut inside).
For the Italian feel products of Aldi Netherlands the brand ‘Mama Mancini’ was created. Now Stepfive extended this range of products for Aldi with ready-to-eat pasta meals.
The carton sleeves have a new design and a tasteful visual of the traditional Italian food that’s inside the packaging.
For Aldi Netherlands, Stepfive created SRP (shelf ready packaging) for several product lines, one of which is the chocolate line. Due to the coherent use of one base colour and a different colour signing per class, this SRP ensures that customers find their way more easily to the products they’re searching for.