Ryan Partnership Chicago, a leading expert in marketing campaigns for emerging and established consumer brands, did a huge research project on health and eco-consumers. One conclusion: consumers prefer a single green score on packs.
”We know that consumer commitment to earth-friendly products is increasing,” says Christine Nardi Diette, president of Ryan Partnership Chicago. ”But all of the green messaging is creating more confusion than confidence. Consumers are challenging manufacturers and retailers to be clear about their commitment to sustainability.”
More? Check: www.onegreenscore.com