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	<title>Dutch Packaging Design</title>
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	<link>http://blog.stepfive.nl</link>
	<description>Stepfive design blog</description>
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		<title>The art of making packaging sexy</title>
		<link>http://blog.stepfive.nl/?p=703</link>
		<comments>http://blog.stepfive.nl/?p=703#comments</comments>
		<pubDate>Thu, 10 May 2012 13:49:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[jeff koons]]></category>
		<category><![CDATA[moti]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=703</guid>
		<description><![CDATA[A while ago, MOTI (Museum Of The Image, Breda) held an exhibit about packaging. This led to an interesting question: why is there currently a substantial shortage of packaging designers in the Netherlands? The answer can be found somewhere between ‘current art education is mainly focussed on the encouragement on autonomy instead of serving commercial [...]]]></description>
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		<title>Contemporary banderols for Kips</title>
		<link>http://blog.stepfive.nl/?p=693</link>
		<comments>http://blog.stepfive.nl/?p=693#comments</comments>
		<pubDate>Fri, 27 Apr 2012 15:02:26 +0000</pubDate>
		<dc:creator>Stepfive</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[banderol]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[Kips']]></category>
		<category><![CDATA[label]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>
		<category><![CDATA[Zwanenberg Food Group]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=693</guid>
		<description><![CDATA[For the Dutch company Kips (part of Zwanenberg Food Group), we designed a series of contemporary labels/banderols with optimum product visibility that convey top quality. Each label comes in a different colour setting for each different taste variety.
]]></description>
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		<title>Bob the Builder Packaging Design</title>
		<link>http://blog.stepfive.nl/?p=687</link>
		<comments>http://blog.stepfive.nl/?p=687#comments</comments>
		<pubDate>Wed, 18 Apr 2012 10:21:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[Bob de Bouwer]]></category>
		<category><![CDATA[Bob the Builder]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[Kips']]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=687</guid>
		<description><![CDATA[The packaging design for the international figure Bob the BuilderTM luncheon meat and liver paté was created by Stepfive for Zwanenberg  Food Group. This delicious sandwich filling for children appeals not  only to the youngest ones. Due to it’s strong presence, it also looks  very desireable on the shelf. Bob the BuilderTM [...]]]></description>
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		<title>Packaging for Look-O-Look flowpacks</title>
		<link>http://blog.stepfive.nl/?p=672</link>
		<comments>http://blog.stepfive.nl/?p=672#comments</comments>
		<pubDate>Fri, 13 Apr 2012 07:40:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[candy]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[flowpacks]]></category>
		<category><![CDATA[Look-O-Look]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=672</guid>
		<description><![CDATA[For Look-O-Look, Stepfive developed a new and contemporary line of packages (for 29 different candies) which will replace the current &#8216;kopkaartjes&#8217; (transparent candy bags). These new flowpacks are designed in a handy size and are easy to open, which creates optimal ease in use. The new flowpacks have a fun, fresh and strong packaging design [...]]]></description>
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		<title>The &#8216;feel&#8217; of packaging design (360º view)</title>
		<link>http://blog.stepfive.nl/?p=655</link>
		<comments>http://blog.stepfive.nl/?p=655#comments</comments>
		<pubDate>Fri, 06 Apr 2012 08:36:52 +0000</pubDate>
		<dc:creator>Stepfive</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[App]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[candy]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Look-O-Look]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=655</guid>
		<description><![CDATA[In a world of tremendous fast growing digitalization, packaging design can&#8217;t stay far behind. Want to &#8216;feel&#8217; a package and see it&#8217;s benefits without having the actual package in hands? Apps and other digital media provides us, in combination with regular printed media, an innovative and even better way of advertising.
Stepfive Communication &#38; Design designed [...]]]></description>
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		<title>Strong concepts create a market</title>
		<link>http://blog.stepfive.nl/?p=647</link>
		<comments>http://blog.stepfive.nl/?p=647#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:34:33 +0000</pubDate>
		<dc:creator>Stepfive</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[non food]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=647</guid>
		<description><![CDATA[Stepfive creates new distinctive retail and catering concepts for food and beverage brands on a daily basis. We develop new concepts, recipes, brands and packaging designs together with our clients. We also revitalise existing products on our own initiative, because we are convinced many products could have a more successful brand appearance with the right [...]]]></description>
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		<item>
		<title>Bob the Builder Packaging Design</title>
		<link>http://blog.stepfive.nl/?p=638</link>
		<comments>http://blog.stepfive.nl/?p=638#comments</comments>
		<pubDate>Fri, 23 Mar 2012 14:42:50 +0000</pubDate>
		<dc:creator>Stepfive</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[Bob de Bouwer]]></category>
		<category><![CDATA[Bob the Builder]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>
		<category><![CDATA[Zwanenberg Food Group]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=638</guid>
		<description><![CDATA[The packaging design for the international figure Bob the BuilderTM luncheon meat and liver paté was created by Stepfive for Zwanenberg Food Group. This delicious sandwich filling for children appeals not only to the youngest ones. Due to it&#8217;s strong presence, it also looks very desireable on the shelf. Bob the BuilderTM makes lunch and [...]]]></description>
		<wfw:commentRss>http://blog.stepfive.nl/?feed=rss2&amp;p=638</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eat this!</title>
		<link>http://blog.stepfive.nl/?p=626</link>
		<comments>http://blog.stepfive.nl/?p=626#comments</comments>
		<pubDate>Fri, 16 Mar 2012 08:36:32 +0000</pubDate>
		<dc:creator>Stepfive</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[David Edwards]]></category>
		<category><![CDATA[edible]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Lab Store Paris]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>
		<category><![CDATA[WikiCells project]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=626</guid>
		<description><![CDATA[Packing design evolves. An edible bottle made from organic materials that is biodegradable too? No problem. Dr. David Edwards (professor at Harvard) is working on the WikiCells project that looks into creating edible packaging. WikiCell membranes can hold the drink together and can also be consumed afterwards. These membranes could be made out of something [...]]]></description>
		<wfw:commentRss>http://blog.stepfive.nl/?feed=rss2&amp;p=626</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>More actual purchases in-store after online visits</title>
		<link>http://blog.stepfive.nl/?p=617</link>
		<comments>http://blog.stepfive.nl/?p=617#comments</comments>
		<pubDate>Mon, 20 Feb 2012 14:13:12 +0000</pubDate>
		<dc:creator>Stepfive</dc:creator>
				<category><![CDATA[non food]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[ComScore]]></category>
		<category><![CDATA[Dunnhumby USA]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=617</guid>
		<description><![CDATA[A recent study by Accenture, ComScore and Dunnhumby USA shows the importance of an attractive webshop in relation to actual purchases in-store. Shoppers who visit websites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in-store than those who didn&#8217;t come to these websites. Web [...]]]></description>
		<wfw:commentRss>http://blog.stepfive.nl/?feed=rss2&amp;p=617</wfw:commentRss>
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		<title>Packaging concepts for Tolo Toys</title>
		<link>http://blog.stepfive.nl/?p=611</link>
		<comments>http://blog.stepfive.nl/?p=611#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:03:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[non food]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Stepfive]]></category>
		<category><![CDATA[Tolo]]></category>
		<category><![CDATA[Toys]]></category>
		<category><![CDATA[White]]></category>

		<guid isPermaLink="false">http://blog.stepfive.nl/?p=611</guid>
		<description><![CDATA[Tolo is a european based manufactorer of quality toys with a high degree of educational values. Tolo Toys are built to last and are internationally recognized with lots of prestigious awards. Stepfive created several packaging concepts that fitted this high standard of quality, while gaining presence due to the use of bright colours and clear [...]]]></description>
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